NCKU OPEN | 成大羽球公開賽

Background

NCKU OPEN is an annual badminton competition held by National Cheng Kung University. Originally for alumni, the competition has over 30 years of history and stands out for its popularity, visual design, and beloved souvenirs.

This year, NCKU wants the visual design to be memorable for the history of the campus and the city where it lies, Tainan.

Concept

NCKU places great emphasis on the presentation of each visual image, particularly in highlighting the connection between the imagery and its underlying meaning. Therefore, significant time and effort are devoted to the exploration of semiotic meanings.

In the process of research and ideation, the NCKU emblem showcases an intriguing value: the phoenix flower, which has colored Tainan’s landscape since the Japanese colonial period, later became the city flower of Tainan in the Republic era, and eventually an identifying symbol of NCKU. This exploration of time and space weaves a richly interesting story.

Souvenir Design